Having developed two previous MVPs that lacked crucial product-market fit, Armago faced a significant hurdle. They urgently needed to build a third MVP quickly and efficiently. The primary objective was to test this new iteration thoroughly with customers, providing vital validation of their idea's potential. Crucially, a successful MVP was essential to secure the further investment required to scale their innovative platform to the next level.

With our extensive experience as developers, startup mentors, and investors, Decodifi helped Armago refine their product vision, looking beyond immediate app features to focus on strategic outcomes. Through a dedicated Discovery Phase, we collaborated to define the new product's purpose and end goals.

Our development focused on ensuring the new version of the product was precisely built to service genuine customer needs. We implemented robust mechanisms to measure its success during pilot phases, collecting key metrics on usage patterns that were crucial for demonstrating the idea's vast potential to investors. The development itself was rapid and exceptionally well-managed, characterised by regular calls and 'show & tell' sessions. The project was delivered on time and within budget, a testament to our streamlined approach.

Leveraging efficient no-code development, Decodifi successfully built the new Armago app in just six weeks. This rapid development achieved twice the functionality of their previous versions, all whilst utilising only a quarter of the budget.

The relaunched Armago app swiftly gained traction, being adopted by over 35 university sports clubs across England and amassing more than 600 active users. This strong market validation enabled Armago to successfully raise £40,000 from investors, allowing the Armago team to scale up significantly in the months following the launch.